Where are you going today?4th June 2019
We were working with a company making sewing thread. In the workshop we were working on coverage and the need to spend the right time with the right customers.
One rep explained his strategy. “As I go out of my front door each day I have a sense of excitement because I don’t know who I’m going to visit that day. At the end of my road is a set of traffic lights with a three-way filter. Whichever filter turns green first, that’s the direction I turn in and I visit the customers who lie in that direction.”
Challenged on the somewhat random nature of his territory planning he responded “By the law of averages I’ll cover my territory in the course of a month so my approach seems logical. Plus it keeps every day fresh for me and my customers!” You have to admire his originality!