Have your elevator pitch ready
11th March 2019I’m passionate about having a positioning statement ready and waiting for the moment you need it. I always thought I could busk it; that I would have the words ready when I needed them. Until this happened!
I’d just come out of a great project meeting with a client in the City. My host walked me to the lift and as the doors opened she saw a colleague in the lift and said “You two should talk!” I got in. He looked at me. I looked at him. I mumbled incoherently as the lift dropped.
We left the lift. He looked at me and said “nice meeting you” and we went our separate ways. I still don’t know who he was and he knew nothing about me. Ever since I’ve made sure I have my positioning statement ready! How’s yours? When did you last dust it off? Coming soon: our quick guide on positioning statements.