SalesLevers Leadership Team

Managing and improving sales performance involves blending business, science and the arts, which are the three areas where our directors and management team have hard-earned experience and recognised expertise in each of these areas.

Richard Higham

Executive Director

Richard has over 25 years’ experience in sales performance consulting, for the past 10 years as Global Sector Head for Financial & Professional Services for an international performance consultancy firm with an annual turnover of $180 million. He has won, designed and led consulting and training projects with global banks, insurers and professional services firms across five continents. He has also worked on sales performance in sectors ranging from logistics to manufacturing.

Richard speaks and writes regularly on sales innovation, business development and strategic account management.

Richard has an MA from Jesus College Cambridge, is a Fellow of the Institute of Sales Management and a Fellow of the Royal Society of Arts & Commerce. He is a Member of the Association for Coaching. He teaches on the Dublin Institute of Technology’s Postgraduate Diploma in International Sales course and runs business development and leadership programmes for Cass Business School, City, University of London.

Call: +44 (0)7712 588 757

Charlie Newby

Head of Relationships

Charlie has over 25 years experience in senior management and sales and business development roles.

Working initially in the pharmaceuticals sector, Charlie moved into the professional services arena working for a global Big 4 accountancy and advisory firm managing various elements of their sales and marketing functions.

He led a global sales performance improvement firm for 9 years where he worked closely alongside Richard Higham and Chris Lonergan. He has held a number of non-executive director roles including with the internet payment provider SECpay leading to a business sale to PayPal. Most recently, Charlie held the position of International Business Development Director for a top 10 global accountancy and advisory firm, designing, installing and implementing their global go-to-market strategy.

He has a biochemistry degree from the University of Newcastle and graduated from the Harvard Business School Executive Development Programme. Charlie’s professional interests include sales leadership and the development of international business.

Call: +44 (0)7768 975460

Chris Lonergan

Head of Consulting

Chris has over 25 years’ experience in sales, sales and business improvement and company start-up, both as an internal sales leader and in external advisory roles; including 5 years with an international sales performance consulting firm where he first worked with Richard Higham and Charlie Newby.

After an initial career in IT and software sales, Chris became one of the first sales leaders in the UK accounting and business advisory sector, joining a global Big 4 firm. During the last 12 years, Chris has split his time between internal and external roles including 6 years driving professional services firms, most recently with a high-growth Top 15 UK accounting firm focused on owner-managed business.

Chris has won, designed and led external consulting, change management and training projects with large financial, professional services and IT organisations across Europe. He has also worked on sales performance projects in sectors ranging from construction to manufacturing.

Chris originally trained as an engineer and mathematician. He has first degrees from the University of London and an MBA from Imperial College. Having spent many years working with accountants, including several in M&A, Chris’ professional interests include sales due diligence and analytics and the link between sales and enterprise value.

Call: +44 (0)7766 602737

Alan Timothy


Alan is a scientist who has applied the disciplines of mathematics and science to the world of sales with game changing results for clients.

His established business, i-Snapshot, has analysed data on over 17 Million sales visits for global brands, national companies and small and medium businesses. He describes himself as “the result of bringing together an analytical academic and a pragmatic approach to sales leadership, looking at what actually works, what doesn’t and proving, beyond doubt, that sales works and that progress is being made. Sales is a science and it can the result of be modelled and improved using statistical process control.”

He holds degrees in Medical Biology from Liverpool and Mathematics from University College Dublin. His MBA is from UCLA Anderson School of Management. He is a Visiting Fellow at the University of Teesside.

Call: +44 (0)7766 518114

Martin Allison


Martin developed a passion for sales and development during his long and successful banking career which saw him rise to top management roles in a leading UK bank. He has followed this with roles including Dean of Leeds Metropolitan University Business School, Chair of the British Bobseigh & Skeleton Association and Leeds Community Foundation.

Martin has invested in a number of engineering business, several of which he chairs. He is a Fellow of the Chartered Institute of Bankers, holds an MBA and is a Fellow of the Institute of Sales Management. His business and financial acumen, his experience as a senior management coach and facilitator, his strong grasp of the theory and practice of sales (including sales gamification) and his extensive network of senior relationships are a significant asset for SalesLevers.

Call: +44 (0)7547 154107

Moira Higham

Head of Client Services

Moira is SalesLevers’ Head of Client Services and is responsible for looking after our clients and ensuring everything is in place for a positive customer experience.

Before joining SalesLevers, Moira was Head of Technical Services at Glasgow Caledonian University’s School of Health and Life Sciences. There she led technical and administrative teams providing services to teaching faculty, researchers and post-graduate and undergraduate students. She has specific expertise in managing support functions, procurement, event management, HR, process design, project management, change management and compliance within a regulated environment.

In addition to her extensive line management experience, Moira was seconded to HR for 3 years for a national job evaluation project across the higher education sector and also served as a union representative.

She sits on the management committee of a community centre in her home town of Dumbarton.